We are nominated for the Belgian Fashion Awards that is happening the 25th of November. These awards were established in order to turn the spotlight on the reputation, creativity and diversity of Belgian fashion, both on a national and international level. Every year, the awards are an occasion to celebrate Belgian fashion that stands for independence, personality and sustainability.
We are nominated for the category of "changemaker of the year". The category stands for a committed designer or entrepreneur active in the Belgian fashion industry who has provided an outstanding contribution towards positive change during the past 24 months, for instance in striving for more sustainability like Yuma Labs does.
Well, because we are not just any other sunglasses brand. We are totally circular and essentially different. We consider ourselves a laboratory that designs iconic products that spark the conversation about a circular economy. Yuma Labs was founded with a rebellious spirit to experiment and rethink the way we make and use our everyday products. We love to challenge ourselves, our processes, partners and customers to produce high-quality eyewear from recycled materials. In other words: We design sustainable sunglasses that offer a completely different view —quite literally— on the role of waste in our society and environment.
Our sunglasses are made from recycled soft drinks bottles or bio-based nylon, made to last a lifetime, but simultaneously designed for disassembly. Customers can easily return the sunglasses, which are then disassembled and recycled in a fully circular process.