And we're off! As you might have noticed, W.R.Yuma is continuing its mission to rid the world from the concept of ‘waste’ as Yuma Labs: Not just another (recycled) sunglasses brand, but a future laboratory actively researching a totally circular economy. With this change comes a whole new range of truly circular, next generation recycled sunglasses. To generate funds we launched a crowdfunding campaign on Indiegogo.
We live in a fast-paced society. Choices have to be made by each and every one of us, every day. What to eat, what to drink, how to get from point A to point B. But also how to act and interact with each other, and how to express ourselves. Every choice we make has a consequence. Most of these consequences have a profound impact on our ecosystem. The amount of waste that is generated by our choices grows every day, while yesterday’s consequences haven’t even been properly processed or recycled. This needs to change.
At Yuma Labs we believe there is a way to enjoy a lifestyle without limitations or boundaries, but also without the usual burden on our environment. The recycled —and recyclable— sunglasses we produce are totally circular and essentially different. They are the medium through which we tell our story as they literally allow you to have a different look on fashion and waste. It is our aim to prove once and for all that ‘coolness’ does not equal nonchalant indifference. You don’t have to compromise on your looks while caring for the future of our planet.
Our new unisex frame is called ‘Lazlo’, a bulky yet minimalistic design that represents awareness and self-esteem. We went through numerous iterations to come up with a contemporary frame that complements an endless array of styles and outfits. Each pair is proudly produced in Italy at a family-owned factory, and the highest quality aspirations are guaranteed by a team that has been in the eyewear manufacturing business for decades.
Lazlo comes equipped with polarised lenses and sturdy hinges. The main components are made from recycled materials, and they are designed to be recycled again, by us.
“Each pair is proudly produced in Italy at a family-owned factory, and the highest quality aspirations are guaranteed by a team that has been in the eyewear manufacturing business for decades.”— Roald Duchateau
Lazlo is a play on the word Lazo, signifying ‘Loop’ in Spanish. Upon buying our products, we effectively want to invite you into our virtually endless Yuma Labs recycling loop. Needless to say as a sustainable brand we’d love to see you wearing our sunglasses into eternity. But whenever they stop serving their purpose, we would like to see them back so we can keep the loop closed and recycle them many times more.
Every pair can be sent back to us at its end-of-life through our specially developed returnable case. As an incentive to keep the material "in the loop" you will receive a Cash Back compensation or a discount on a new pair of Yuma Labs sunglasses, made from the very same materials! These ground-breaking new sunglasses are made from waste, never to become waste again.
Waste is over, if you want it. To successfully fulfil our ambitions of making waste a thing of the past, we need your support! Be heard and be seen. Be recognized for the conscious choices you make. Make a pledge, make a difference and stand out of the crowd. See the new world through our eyes, by getting your own exclusive pair of Yuma Labs sunglasses.