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What is it and why do we need to act on it?

Circular fashion is a sustainable approach to fashion that takes into consideration the impact of the fashion industry on the planet. It aims to minimize waste, reduce the use of non-renewable resources, and prioritize the use of sustainable materials. By adopting circular fashion practices, the fashion industry can contribute to the preservation of the planet's resources and reduce its negative impact on the environment. Additionally, by encouraging consumers to adopt responsible consumption habits, circular fashion promotes a more sustainable and mindful lifestyle that benefits both people and the planet.

Why do we need to think circular?

Adopting circular economy practices can have a positive impact on the environment by reducing waste, pollution, and the use of non-renewable resources. This, in turn, can lead to cost savings for brands through the reduction of waste and the re-use of materials, as well as the creation of new revenue streams through the sale of recycled materials.

Moreover, adopting circular economy practices demonstrates a brand's commitment to social responsibility, ethical labor practices, and sustainable production, which can improve a brand's reputation and maintain customer loyalty. Additionally, governments and international bodies are increasingly regulating the fashion industry's impact on the environment, and adopting circular economy practices can help brands comply with these regulations and avoid potential legal or financial penalties.

What makes sunglasses an ideal product for circular economy?

By incorporating circular economy principles into the production and design of sunglasses, companies can extend the life cycle of their products, reduce waste, and contribute to a more sustainable future.

    Sunglasses are typically made of durable materials such as plastic, metal, or wood, which can be easily recycled or reused.
    Sunglasses are often repairable, with replacement parts available for hinges, nose pads, and lenses, extending their lifespan and reducing waste.
    Sunglasses often contain valuable materials such as titanium, aluminium, or high-quality plastics, which can be extracted and reused in the production of new sunglasses.
    Unlike other fashion items, sunglasses are a timeless accessory that are worn year-round, making them less susceptible to changes in fashion trends and therefore less likely to be discarded quickly.
    Consumers are becoming more aware of the environmental impact of fashion products, and are seeking out more sustainable and responsible products. Sunglasses that are made with circular economy principles can attract these environmentally conscious consumers.

Why we need to act now?


of global carbon emissions are caused by textile production making it the second-largest industrial polluter after the oil industry.

(UN environment programme)

only 1%

of the material used to produce clothing is recycled into new garments, with the remaining 99% discarded or incinerated.

(Ellen MacArthur Foundation)


The adoption of circular economy practices in the fashion industry can lead to a reduction in greenhouse gas emissions by 79% and a reduction in water usage by 91%.

(Circle Economy)

92M tons

of waste each year is produced by the global fashion industry, with 85% of textile waste ending up in landfills.

(Circular Fibres Initiative)

37 kg

of textiles are thrown away by  an average American each year.

(Council for Textile Recycling)

$560 billion

Economic opportunity by 2030 of adopting circular economy practices.

(Ellen MacArthur Foundation)

”A circular economy is not only possible, it is necessary."

Sebastiaan de Neubourg – Founder

As an entrepreneur and a father, I am acutely aware of the impact our actions have on the world around us. We cannot continue to pursue a linear economy, where we take resources from the earth, use them, and then discard them. The future of our planet and the future of our children depend on adopting a more sustainable approach to business.

Circular business thinking is not just a buzzword or a trend; it is a necessity. It is a way to create a more equitable and sustainable world that benefits both people and the planet. By embracing circular principles, we can reduce waste, conserve resources, and create products that are designed to last longer and be reused or repurposed.

As a father, I feel a responsibility to leave a better world for my children.

As an entrepreneur, I understand the economic benefits of circular business practices.  By adopting a circular business model, we can create more resilient supply chains, reduce costs, and open up new revenue streams.

But most importantly, circular business thinking is about doing the right thing. It's about acknowledging our impact on the environment and taking responsibility for our actions. It's about designing products and services that are not just profitable, but also sustainable and responsible.

The time for circular business thinking is now. We cannot afford to wait any longer. It's time for us to come together as business leaders, parents, and citizens to create a more sustainable and equitable world for ourselves and for future generations.

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