
Get to know our recycling program
The future of eyewear is circular, and Ever is our answer to a more sustainable industry. As part of our commitment to reducing waste and extending the life cycle of materials, we created Ever—an initiative designed to close the loop on eyewear production. By collecting and repurposing old frames, lenses, and components, we ensure that valuable resources don’t go to waste but instead find new life in the circular economy.

Why ever?
We realized that the eyewear industry, like many others, was contributing to a linear economy - producing, using, and discarding. Lenses, frames, and components that no longer served their purpose ended up in landfills, polluting our planet. We knew there had to be a better way, a circular way.
And so, Ever was born. It's not just a brand; it's a movement, a revolution in the eyewear industry. We envisioned a global network dedicated to the collection of "waste" in the eyewear world. Our goal was clear - to ensure that resources are not wasted, but reused, recycled and reintegrated into the value chain.
Imagine a world where no eyewear ends up in landfills, where waste becomes a thing of the past. Ever was our answer to this vision, a promise to ourselves and the world that we could change the game.

To a circular future
Our mission is simple: to make a positive change for our planet and turn optical waste into new stylish glasses.
Our first step in this exciting journey is to gather as much optical waste as possible, from old frames to unused materials. Once collected, we separate the glasses that are still too good to recycle and donate them to the EFTW project. The other parts will be meticulously shredded into pieces, carefully separating the various materials. But here's where the magic happens – we transform these recycled materials into brand-new acetate sheets. With these sheets, we'll craft exceptional, one-of-a-kind sunglasses that not only look fantastic but also carry a meaningful environmental message.
Together, we're redefining the eyewear industry, one pair of glasses at a time.
Let's talk about closing the loop for-ever.